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FAQ

  • Eshops – What does it take for an eshop to be considered “properly built”?
    An eshop is not just products and prices. A properly structured eshop requires: clear category hierarchy, fast loading speed, a fully functional checkout, clearly defined shipping methods, secure payments, properly written transactional emails and connection with marketing tools (Google Analytics, Meta, Google Ads). At WebARTing, we design eshops based on the behavior of the Greek consumer — not theoretical templates.
  • B2B Eshops – How do they differ from traditional B2C eshops?
    B2B eshops serve professionals, not retail customers. They require: customer-specific pricing, multiple price lists, minimum quantities, invoicing, ordering by product code, partner-specific offers and often ERP integration. At WebARTing, we implement B2B ordering flows that reduce calls and emails, allowing your customers to place orders quickly, independently and 24/7.
  • Corporate Websites – What must a modern company website include?
    A corporate website should clearly show: who you are, what you offer, who your audience is and how to contact you. Key elements include structured services, portfolio/case studies, contact form, map, company info, privacy policy, cookie policy and proper SEO structure. Our goal at WebARTing is to build a website that reflects how your business communicates in real life.
  • Personal Websites – When does it make sense to have your own site instead of relying only on social media?
    Social media are “borrowed spaces” — you play by someone else's rules. A personal website (for professionals, freelancers, artists, consultants) is your own digital space: portfolio, blog, contact details, collaboration forms. It builds credibility and gives you a permanent online presence beyond algorithms and platform changes.
  • SEO – How realistic is it to “rank first on Google”?
    SEO is not a switch — it’s a process. A realistic goal is: better visibility for the searches that matter to your business, improved organic traffic and continuous progress. WebARTing combines technical SEO (speed, structure, Core Web Vitals) with proper content and the Greek market reality — without “30-day miracle promises.”
  • Social Media – Truths and misconceptions about Facebook / Instagram
    Myth: “If I post often, I will automatically sell more.” Truth: social media are tools for awareness and trust — not a cash register. Success requires good content, consistency, targeted ads and a properly optimized site/eshop that can complete the sale. At WebARTing, we treat social media as part of a complete strategy, not “the only solution.”
  • Digital Marketing – What is actually true and what isn’t?
    Digital Marketing is not just “running a campaign.” It’s a combination of: proper website setup, SEO, social media, email marketing, advertising, tracking and performance analysis. The goal is not clicks — it’s real actions (calls, forms, sales). At WebARTing, we focus first on your business goals, then on the tools — never the other way around.
  • Email Marketing – Does it still matter in the age of social media?
    Yes — when done properly. Email marketing remains one of the most effective channels, especially for eshops and businesses with repeat customers. The key is: legally collected addresses, quality newsletters, list segmentation and clear unsubscribe options. It is not "mass spam" — it's a relationship-building tool.
  • What are Google Ads and when are they worth it?
    Google Ads show your business at the exact moment users search for something specific (e.g. “baptism products online”, “electrician Chalandri”). They are highly effective when keywords show clear purchase intent and the landing page is properly optimized. At WebARTing, we focus on correct targeting, realistic budget planning and tracking real results — not just “how many clicks we got.”